Lizi’s Granola is launching a new granola for children aged five to thirteen years old. The product, called Lizi’s Adventurers, contains more than 10g of fibre per 100g, and 3.5g of sugar per 30g serving.

Lizi’s Adventurers will launch with two variants, Banana and Strawberry, both coming in striking packaging that shows characters Emma and Tom enjoying their bowl of Lizi’s Adventurers Granola whilst on an adventure.

Lizi’s Adventurers will be launching a brand partnership with the Bear Grylls Survival Academy – which offers dynamic, self-rescue survival courses; delivered by highly trained experts, all handpicked by Bear Grylls himself. The Bear Grylls Survival Academy partnership will feature on pack, and will include a call-to-action encouraging parents to visit the Lizi’s website to find out how they could win a Bear Grylls Survival Academy experience themselves. The partnership will also run across PR and social media.

Nick Smallwood, sales director at Lizi’s Granola, says: “We’ve been working on a kids product for some time and now we believe we have something very special. Getting kids to eat a healthy breakfast is no mean feat and we understand that. It has to taste good too – and it does!

“Lizi’s Adventurers has been developed to give kids of all ages the opportunity to start their day the right way, helping them to be ready and to achieve whatever adventure the day ahead may hold. Teaming up with the Bear Grylls Survival Academy gives us an opportunity to engage with children – via someone they look up to and aspire to be. Both Lizi’s Granola and the Bear Grylls Survival Academy hope to get kids eating better and getting them outdoors and active – the Bear Grylls way!”

Lizi’s Adventurers Strawberry Granola and Banana Granola, will both be available from October (rrp £3.69 per 400g pouch).