Lindt & Sprüngli UK has poured £2.1m into its first UK dedicated TV campaign for Lindor. The advert, which hit screens this week, encourages customers to ‘find their moment of bliss’ via the TV campaign, which will be supported by a digital activity. Running until December 24, the ad is expected to reach over 11.7 million consumers.
The brand will also see the addition of a three-strong range of Christmas truffles. The 550g Maxi Ball (rrp: £14.99); 285g Christmas Collection Gift Box (rrp: £9.99); and 200g Stracciatella Truffles (£4.59).
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