Mars Caramel is the latest limited edition innovation from Mars Chocolate. Available in stores from September 10, the bar has already seen success in the US, Canada and Australia. The market for caramel confectionery products has grown every year for the last five years and is now worth over £145m, claims the firm. Mars’ limited edition products have helped fuel category growth with Snickers Maximus and Mars Triple Choc bringing in £7.5m sales last year.
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