Limited edition L’OR coffee jars launched by Jacobs Douwe Egberts

L’OR is launching new limited-edition designs of its stopper jar. Featuring three new and exclusive looks, the jars, with easily resealable lids, have been created to drive collectability and reusability amongst consumers.

Available now, the designs have been inspired by coffee flowers and plants from around the world. These designs will feature across L’OR’s leading six SKUs, including L’OR Classique, L’OR Intense and L’OR Decafeine in 100g and 150g jar variants.

Roberto De Felice, marketing director UK&I at Jacobs Douwe Egberts said: “With 81% of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range. This is why we have decided to give our iconic stopper jars a limited-edition makeover with elegant designs. We also know that recyclability and reusability are increasing consumer needs and we hope that these decorative jars will encourage a more sustainable way of shopping when it comes to reusing and refilling.”