Levi Roots has rebranded its mango & pineapple flavour carbonate as Tropical Punch to strengthen its identity as a Caribbean brand. Tropical Punch joins the brand’s Caribbean Crush variant. Both drinks are available in £1.75 pricemarked 2l packs and a £1 pricemarked 500ml bottles. Caribbean Crush 500ml is enjoying 41% growth year-on-year and a higher rate of sale than all other Caribbean flavoured carbonate. The Levi Roots soft drinks range is currently worth £4m.  

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Sarah Britton

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