Lambrini has unveiled a limited-edition butterflies and flowers motif wrap for its 1.5ltr Original bottle, for summer 2017.
The new pack is on sale in both standard and PMP from July, while stocks last.
Michelle Chadwick, senior marketing controller for Lambrini at Halewood Wines & Spirits, said: “This trading period is an important time for many drinks brands and there’s lots of noise to cut through. By creating seasonally relevant limited edition packaging designs, Lambrini has differentiated itself and enhanced shelf standout during this period.
“We saw great success with the limited-edition, love-inspired line, so we’re confident this initiative, which reinforces the brand’s fun and playful personality, will excite both loyal and new consumers.”
The limited-edition design will be part of wider PR and social media activity for Lambrini.