President media campaign 2022

Lactalis UK & Ireland has launched the latest phase of media campaigns for its Galbani, Président and Seriously brands.

The Galbani creative educates the cheese-loving British public on how to pronounce ‘Galbani’ properly, while also inspiring them on different product usages. The campaign promotes some of the hero SKUs of the range, including Galbani Mozzarella (125g and Maxi 250g) and Galbani Dolcelatte.

Lactalis UK & Ireland is also supporting its French continental cheese brand, Président, with the latest stage of its media campaign targeting ABC1 foodies aged 40–65. Running on ITV, Sky and YouTube, the “Time for the good life” campaign encourages consumers to take things at a slower pace and make time to enjoy the “Good Life” with Président. This phase of the campaign will reach 60% of consumers, who will see the ad 4.7 times.

It is also promoting its award-winning Seriously Cheddar brand, which is made in Scotland, on YouTube, ITV and Sky. The Seriously VOD campaign, with the new end line “It’s in everything we do,” will reach 65% of 45 plus adults 4.4 times.

Héloïse Le Norcy-Trott, group marketing director for Lactalis UK & Ireland said: “These are the latest stages of our campaigns for all three brands and build on what has been a hugely successful 12 months for each. We are confident this current activity will raise brand awareness further and ultimately help drive sales.”