Heineken is launching an exclusive glassware promotion in convenience stores for its biggest-selling premium lager brand Kronenbourg 1664.

Available until the end of November, Spar, Budgens and Co-op shoppers will be able to claim a limited edition 330ml Kronenbourg 1664 glass when they purchase any Kronenbourg 1664 promotional pack. Retailers will be provided with a host of point of sale materials.

tel: 0131 528 1000