Kraft Foods is introducing 48g bags of Cadbury Eclairs to drive on-the-go sales. The new format replaces the brand’s roll packs. “Cadbury Eclairs are well loved by consumers and the new impulse format will allow them to enjoy this popular treat during a variety of occasions, says Zoe Howe, senior brand manager for candy at Kraft Foods. The launch of the new impulse format will be supported with HODS in participating stores, available to selected retailers via Kraft Foods sales representatives.
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