KP Nuts is answering the demand for more sharable snacks with the launch of two new limited-edition summer pots - original salted and dry roasted.
Available from May, the new pots come with an RRP of £2.
The firm says 76% of people now spend most of their leisure time at home and the sharing segment is experiencing 3.3% year-on-year growth. In addition, 71% of impulse occasions containing alcohol include at least one snack product (him! 2015).
KP Snacks is advising retailers to maximise impulse purchases and the summer sharing opportunity, by siting the new pots in both the snacks aisle and adjacent to summer BBQ fixtures.