KP is expanding its Pom-Bear range of snacks with a new variant.

Cheese flavour Pom-Bear will be available from February in both single and multipack formats, and aims to tap into the growing trend for cheese-flavoured snacks. According to Nielsen data, cheese is the most popular flavour among families and accounts for a quarter of all multipack snack sales in the UK.

KP Snacks trading controller convenience Matt Collins said: “Time and again, cheese has come out as the most popular family flavour so we can be confident this new variant will be a hit with both existing and new consumers alike.”