Knorr has extended its range of Stock Pots to include two new flavours: Mushroom and Lamb.
The new variants are gluten-free and will be supported by a £1.5 million marketing investment, tapping into consumer demand for gluten-free products, while continuing to highlight the delicious rich flavour that Knorr Stock Pots add to homemade dishes.
With vegetarianism on the rise and a huge growth in online searches for vegan and vegetarian recipes, according to the brand, the new Mushroom Stock Pot will provide an additional option to traditional vegetable flavoured Stock Pots and cater to the ever increasing number of vegan and vegetarian shoppers.
The new Lamb Stock Pot has been created to fill a clear gap in the market; with Lamb being the fourth most popular flavour after Chicken, Beef and Vegetable, and currently no Lamb Stock Pot available to consumers, according to the brand.
Both the Mushroom and Lamb Stock Pots contain no artificial colours, MSG or artificial preservatives.
Vanni Cataldi, marketing manager for Knorr and Bovril UK & Ireland said: “There is a growing demand for free-from products and we want to ensure that our range of Knorr Stock Pots not only meet this demand but also provide consumers with a wide range of delicious flavours to choose from. The new Lamb and Mushroom Stock Pots encourage consumers to trade up from cubes, bringing new shoppers into the category and creating an exciting opportunity for retailers to increase sales.”
Knorr Lamb Stock Pot and Knorr Mushroom Stock Pot have an RRP* of £1.30 with four Stock Pots per pack.