Kingsmill has gotten into the Christmas spirit with the launch of its festive packaging. From now until Christmas, Kingsmill 50/50, Soft White and Tasty Wholemeal rolls will feature the festive appearance. Each variant will be available in six and twelve packs.

To help promote the limited edition packs, Kingsmill has teamed up with former England rugby captain and celebrity MasterChef winner Phil Vickery, who has created two Christmas recipes utilising the rolls.

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