Mondelez International is appealing to cash conscious shoppers with a host of limited edition pricemarked packs (PMPs). Cadbury’s Wispa, Crunchie, Double Decker and Crispello bars and Maynards Sour Patch 45g bags are now available with price flashes. PMPs are time-saving as they do not need labelling and can go straight on shelf and 48% of consumers say they would be encouraged to switch from their normal brand to purchase a PMP, claims the firm.

Rrp: 50p

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