Kellogg’s is set to launch a new Special K Multi-Grain Porridge range.

Available from later this month, the Original variant comes in boxes of 7 x 27g sachet while the Red Berries and Almond & Honey variants come in boxes of 6 x 27g boxes (rrp £1.99). All variants are also available in individual 50g pots (rrp 99p).

Kellogg’s hopes that the new range will help grow the hot cereal sub-category, which is worth £22.3m in the convenience channel.

The new range will be supported by a £5m marketing campaign including TV advertising, sampling and digital and PR activity.

Tel: 0161 869 2000

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