Kellogg’s has taken the biscuit with its new Special K range for independent retailers.

Special K Biscuit Moments is available in two flavours, strawberry and blueberry, and comes in a single serving sachet with two biscuits.

The new range is supported by a £3m advertising and sampling campaign. The product has been launched in a case of 20, making it easier for independent retailers to stock.

Kellogg’s is also offering a mixed case for convenience store retailers which will include Special K Biscuit Moments and the brand’s other recent launch, Nutri-Grain Breakfast Biscuits.

rrp: 35p

tel: 0161 869 2000