Kellogg’s has teamed up with Merlin Entertainments to offer free adult entry to 43 UK attractions including Alton Towers and Thorpe Park.

Available on pricemarked packs, Kellogg’s has also produced over 300,000 vouchers for retailers which feature on special promotional cases.

Promotional packs are available from April 1 until July and the offer is supported by a £1m media campaign which includes a TV advert featuring Snap, Crackle and Pop.

tel: 0161 869 2000