Kellogg's is launching a £3m, six-month long campaign to inject some added value into the cereal category. From now until June, the Kellogg's Free Cereal promotion will appear on Corn Flakes, Frosties, Coco Pops and Crunchy Nut cereals. Consumers need to collect three tokens from participating packs to claim their free cereal. In July Kellogg's will be running a Wake Up To Breakfast campaign, including a promotion in which consumers again collect three on-pack tokens but receive free cereals and milk. Both promotions will be supported by TV ads.

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