Kellogg’s has launched a limited edition cereal called Unicorn Froot Loops.

Unicorn Froot Loops (rrp £2.79 per 375g box) are one of the first Kellogg’s cereals to be fortified with Vitamin C as well as B Vitamins, Iron and Calcium. The food is also a source of fibre, low in saturated fat and contains only natural colours.

Michaela Mayoh, Kellogg’s brand manager for cereal marketing UK and ROI, said: “The appeal of limited edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers.”