Kellogg’s has added a new ‘Nuts & More’ bar to its snacks range as a more permissible treat.
The single variant 45g bar (rrp 89p) is made with roasted almonds, Scottish wholegrain oats, coconut flakes and dark chocolate.It contains 41 per cent nuts, 5.4g protein and 3g of fibre.
Kellogg’s UK & Ireland snacks marketing director, Clare Furlonger, said: “There is an increasing demand for snacks with flavour and fibre so we wanted to provide consumers with a satisfying ‘on the go’ bar.
“It was important the Nuts and More bars are packed full of delicious ingredients such as nuts and wholegrain oats that consumers can see through the clear packaging.”
It will be supported in the UK with a marketing campaign supported through social media and sampling in the second half of the year.