Kallo is set to release its first-ever national out-of-home advertising campaign, expected to reach over 40% of consumers across the UK.

The focus of the campaign from the Wessanen UK owned brand is to inspire consumers to make intelligent mid-week food choices, by trading in their traditional snacking and lunchtime choices for lighter, low calorie options.

From now, a series of colourful, eye-catching adverts will be displayed on hundreds of lit-up and scrolling 48 sheets around the country. These will showcase Kallo’s range of organic, low fat and gluten free products as the intelligent food choice.

Kallo’s widest-reaching advertising activity to date aims to increase brand awareness across three key adverts supporting each of the Kallo product portfolios. Headlined with ‘Make your SandSwitch’, ‘Make your SnackSwap’ and ‘Join the StockExchange,’ each of the adverts looks to depict a visual representation of the vibrant side of healthy food choices.

The four-week campaign will be supported and amplified online through The Kallo Collective – a group of highly-influential social media stars including food photographer and stylist Bea Lubas, Instagram influencer and growth mentor Domnique (also well-known by her Instagram name, allthatisshe) and fitness, food and lifestyle blogger, Tara London. This group will help to spread the word through Instagram and other social platforms with beautiful photography and striking recipe ideas using Kallo products.

Kallo recently carried out an online survey into attitudes towards food and diet with over 500 consumers across the UK. It found that over 50% of consumers in the UK are eating packaged, healthier snacks – such as rice cakes, cereal bars and nuts – at least once a day. This number had risen notably by 12% since the brand carried out the same research in 2016.

The brand’s chocolate-topped rice cake thins offer a deliciously sweet #SnackSwap with fewer calories. At only 54 calories per thin, they have been particularly well received with consumers who are looking for a sweet snack with less calories.

Kallo’s low calorie snacking portfolio features a range of rice cakes and corn cakes based on simple, natural ingredients with no artificial colours, flavours or preservatives. The new stock pots are also available in a range of flavours to suit a variety of dietary needs.