The Juiceburst drinks range, from Purity Soft Drinks, has revamped its packaging.

The range of fruity drinks (rrp £1.29 per bottle) now has a bolder, more impactful exploding fruit images on front of pack and a new eye-catching logo and branding.

The brand has also recently revamped its digital interactive packaging using ’Blippar’ technology and a new on-pack game called ’Juice Wars’, which involves blowing up fruit to win prizes. Once the consumer has downloaded the Blippar app, they are able to scan the Blippable barcode on the bottle. This then allows them to play the game.