Purity Soft Drinks has announced the launch of £1 pricemarked packs (PMPs) to its core range of 400ml Juice Burst juice drinks.

The new PMPs are available in four variants from the core Juice Burst selection: Orange, Apple, Orange & Carrot and Blackcurrant.

Bottles also feature ’blippable’ packaging which allows consumers the chance to play games and win prizes on their phones.

Jon Evans, marketing director at Purity Soft Drinks, said: “We’re delighted to be introducing PMPs to our core range of juice drinks.

“PMPs packs play a key role in communicating great value for money to consumers. They also offer retailers a significant sales opportunity, providing them with a great reason to stock the new format for our popular Juice Burst.”