JTI’s Sterling brand will be available in limited edition packs (LEPs) throughout August.
The new look design will feature across full flavour King Size and Superkings 17s while stocks last, with an rrp of £6.99.
The packs feature a ”smouldering design” on the crest which is designed to reinforce the enduring quality of the value priced brand which was worth over £1.5m last year.
The Sterling House offers a wide range of choice for existing adult smokers; including Sterling, Sterling Green, Sterling Blue and Sterling Dual.
For more information on Sterling LEPs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.
Retailers can also visit www.jtiadvance.co.uk for advice to support and develop their tobacco business.