JTI is launching a new pack design for its value cigarette brand Sterling.

Available across all variants and in all channels from October 1 the new packaging has a more modern look.

It features a brushed steel effect running diagonally across the pack, includes a “Made in the UK” stamp on the side, and a message on the back thanking existing adult smokers for choosing Sterling.

The new pack will be introduced in two phases, with packs carrying the  “New design, same taste”  message on the overlay printed film from October, before the fully revealed new pack design hits gantries in December.

tel: 0800 163 503.