JTI is introducing two limited edition pack designs its Amber Leaf Roll Your Own (RYO) brand. The packs, which comprise two different leaf formations, are available in all channels on both 25g and 50g pack formats, while stocks last.
As the RYO market continues to grow, it has divided into three distinct sectors – premium, mid priced and value. Amber Leaf is positioned in the mid price segment which currently accounts for almost 57.6%1 of volume.
rrp: 25g: £6.94 ;50g: £13.74
tel: 0800 163 503