JTI has extended its Sovereign brand with the launch of a new cigarette range with a sub-£6 price point.

Sovereign Blue will be available from mid-March in both King Size and Superkings in 10s and 19s pack formats.

Available nationally, the new range of four SKUs is designed to extend the Sovereign brand into the value sector, providing existing adult smokers with a full flavour, quality product at a competitive price point, a JTI spokesman said.

Packs of 19 will be available pricemarked at £5.99. Standard packs will also be available.

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