JTI is introducing three limited edition tin designs for its Hamlet brand, just in time for the festive season when cigar sales tend to rise.
Available from November 1 the three ‘manly knowledge’ designs feature witty etiquette hints and tips printed inside the inner lids of Hamlet 5s, Hamlet Miniature 5s and Hamlet Miniature 10s.
Packs feature a “Limited Edition” motif printed on the outer lid.
“The Christmas period can be a time of increased sales potential for cigars, so it’s important retailers ensure they’re offering a comprehensive range to capitalise on this seasonal opportunity,” JTI’s head of communications Jeremy Blackburn says.
Cigar volume sales increased by more than 6% last December compared to the previous month according to JTI.
JTI will be supporting the limited edition tins in UK cash and carries with point of sale materials, comprising shelf wobblers and posters.
tel:0800 163 503.
Hamlet 5s Large Whiff rrp: £4.65
Hamlet Miniature 5s rrp: £2.25
Hamlet Miniature 10s rrp: £4.38