JTI launches Berkeley incentive scheme

JTI is incentivising convenience store retailers to stock up on its value range of Berkeley cigarettes with a new prize draw.

Between now and May 18, retailers who stock the new look range will be given the chance to win one of 41 prizes, including the top prize of a Vauxhall Vivaro van.

To take part, they need to cut out and collect bar codes from outer wraps of Berkeley packs sold during the competition period. The barcodes must be accompanied by an entry form and submitted using the JTI prepaid envelope being distributed to them via sales representatives now.

There is no limit on the number of entries per retailer.

The winner of the van will be announced in June and runners up will receive pre-paid Mastercard cards containing up to £1,000 credit, Apple iPad 2s and outers of Berkeley Super Kings 20s.

The competition follows the recent repositioning of Berkeley into the value sector to meet growing demand for value-for-money cigarettes.

Berkeley’s Superkings range of 10s and 20s have an rrp of £2.96 and £5.78 respectively. The full range is available in price marked packs.