JTI is extending its best-selling Amber Leaf brand with the launch of new Amber Leaf Blonde.

The paler coloured cigarette-like blend of premium Virginia rolling tobacco has been designed to offer existing adult smokers a smoother taste.

The brand will be available to convenience stores in a 12.5g crush proof box and 25g pouch from November 1 at the same rrp as the standard product.

Price marked packs will also be available.

JTI’s head of communications Jeremy Blackburn said the launch was designed to capitalise on the growth of the Roll Your Own (RYO) market, and would appeal to the growing number of existing adult smokers who dualed between cigarettes and RYO.

rrp: 12.5g £3.87, 25g £7.57

tel: 0800 163 503.