JTI is launching new limited edition packs (LEPs) across the king size and sky blue 19s variants of its mid-priced Mayfair brand.

The LEPs will be available throughout August while stocks last at an rrp of £7.65.

The new limited edition designs deliver a contemporary look for existing adult smokers.

Mayfair holds a 9% volume share of the total ready-made cigarette market and accounts for over half of all mid-price cigarette sales, according to JTI.

Jeremy Blackburn, JTI head of communications, said: “Since launching over 20 years ago, Mayfair has been synonymous with quality and innovation, evolving to become the truly recognisable brand it is today.”

For more information on the Mayfair LEPs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.