Jordans Cereals has unveiled a new price marked pack exclusive to the convenience channel.

The 400g packs, available in Country Crisp Strawberry and Chunky Nut, are designed to help convenience retailers remain price competitive while offering consumers the chance to buy a traditional British brand.

The launch will coincide with Jordan’s new £2.5m TV advertising campaign that highlights the brand’s support for the British countryside.

Rrp: £2.39

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