Jordans has created its first ever children’s cereal range called Grin-ola.
The new cereal, aimed at kids aged 5-11, is a wholesome crispy cereal available in four flavours: Strawberry, Banana, Apple & Raspberry and Chocolate, different from the category norm of honey, plain or chocolate flavours.
Available from 23rdJuly (rrp £2.99 per 400g), each variant contains a blend of 4 wholegrains; oats, barley, rice and wheat, complete with delicious fruit or chocolate pieces. Jordans has worked really hard to keep sugar as low as possible without compromising on taste as each 30g serving contains 4g of sugar.
Each product is naturally high in fibre and high in phosphorus which contributes to the maintenance of normal bones and teeth. Jordans Grin-ola is a source of iron and contributes to the normal function of the immune system. Each serving has no added salt, artificial flavourings, colourings or preservatives and is suitable for vegetarians.
The £1.5M digitally-led launch plan will kick off this summer, encouraging kids to set their natural energy free outside!
At the back of every brightly designed pack, kids will find the Grin-ola Gang, five adventurous woodland animals; Izzy the squirrel, Spike the hedgehog, Olive the owl, Fletch the fox and Pip the mouse. The back of pack is filled with wildlife facts, games and nature quizzes.
Animal facts and a character quiz also available for parents and kids online at www.jordansgrin-ola.co.uk.
The range also offers 50% off a Wildlife Trusts Membership for the family with every purchase.
Andrew Dale, senior brand manager at Jordans, said: “The kids cereal breakfast market is currently worth £365 million and with a history of innovating in the breakfast category, Jordans is in the perfect position to make our first ever move into children’s cereals. We know it’s difficult for parents to strike the balance between getting kids out the door on time and their tummies full! In our research, one parent said ‘You want to fuel them for the day but they always want what is not healthy’. We saw an opportunity for Jordans to embrace the space of health and happiness – so parents feel they are giving their children the best start to the day, with a breakfast they’ll still love. We’ve worked really hard to create a breakfast cereal that’s tasty, easy, fun to eat and as low as possible in sugar.
”The Grin-ola gang characters have been developed with kids needs in mind, to help educate them about nature and wildlife whilst also making them grin, in turn helping parents to navigate breakfast time. We believe the Jordans Grin-ola range will strengthen our current brand offering and prove a popular addition to families’ baskets across the UK.”