Levi Roots Soft Drinks is to introduce a new 500ml carbonate flavour to help retailers respond to the growing demand for exotic drinks.

Featuring watermelon and guava, Jamaican Sunset is a new addition to the brand’s range of soft drinks for the convenience channel following its introduction as a 2L format into the grocery channel.

Available from the end of February, the new flavour will be available in £1 PMP to support ‘on the go’ impulse sales within convenience.

The brand hopes the introduction of Jamaican Sunset to the range will enable retailers to capitalise on the predicted growth of watermelon soft drinks during 2015.

Jamaican Sunset will sit alongside Caribbean Crush, Tropical Punch and No Added Sugar Coconut Cooler still juice drink.

Levi Roots brand manager Nina Uttley said: “We’ve already established Jamaican Sunset in the grocery channel and know that the flavour is loved by consumers so we’ve developed a 500ml PMP format to help convenience retailers offer a new exotic drink from a brand in demand.”

Source: Levi Roots Soft Drinks

Levi Roots talks to Convenience Store about the new Jamaican Sunset variant and future plans for the brand.