Menthol confectioner, Jakemans, has launched its cherry menthol flavour as a stick pack (rrp 69p).

Jakemans brand manager, Elizabeth Hughes-Gapper, said: “Cherry menthol has fast become one of our most popular flavours and the introduction of this flavour in a stick pack format will make it even easier for customers to grab these sweets on the go. With the cold & flu season just around the corner, customers will be expecting a range of affordable, trusted and delicious products to soothe sore throat symptoms, making the Jakemans Cherry Menthol stick pack a great addition to any retailer’s offering.”

Jakemans is backing the new flavour with a TV advertising campaign across the winter period, from November until mid-January. The campaign will be supported with out of home and public relations activity.