Mast-Jaegermeister UK is set to spice up the spirits market with the national roll out of Jägermeister Spice.

The re-mix of the top selling speciality spirit Jägermeister original, is the brand’s first permanent line extension in the UK, following a successful trial in 2014.

The launch will be supported with a six figure marketing campaign including out of home advertising, a social media campaign, sampling activity, and bottle neck collars with information on Jägermeister Spice signature serves to encourage consumer trial at home.

With enhanced cinnamon and vanilla notes, Jägermeister Spice aims to tap into ever changing consumer tastes and the need for versatile spirits for alternative serves.

Mast-Jaegermeister UK Marketing Director Nicole Goodwin said: “The limited edition launch of Jägermeister Spice proved extremely popular with consumers, which is why we’re delighted to introduce it as a permanent offering alongside Jägermeister original.

“Consumers seek out new, exciting brands and interesting ways to enjoy premium spirits, and like Jägermeister original, Jägermeister Spice taps into this trend. We saw over a quarter of the limited edition Jägermeister Spice stock sell through within a 12-week period and we’re expecting even better results in the run up to the key Christmas period considering the investment behind the brand.”