Irn-Bru is giving football fans the chance to win the ‘Ultimate Match Day Experience.’

Following AG Barr’s announcement earlier this year that Irn-Bru is to be the Official Soft Drink Partner of The Football League for the next three years, it is now offering fans the chance to win VIP match packages for any Sky Bet Football League fixture or Ladbrokes SPFL match.

In addition, football fans will be able to win exclusive Irn-Bru branded footballs.

The promotion kicks off in September and runs for 10 weeks across 500ml big cans and 500ml x 4 multipack cans, both regular and sugar free.

Adrian Troy, head of marketing at A G Barr, said: “Football is a national passion and our on-pack will drive shoppers to the fixture in the search of winning packs.

“Retailers will be able to generate excellent visibility in-store with the POS we are providing and capitalise on the increased demand for the brand.”