Innocent drinks and Grow It Yourself have teamed up with parenting blogger and chef Emily Leary for this year’s Sow & Grow campaign.

Setting out to get ¼ of all UK primary school kids out in the fresh air, the campaign encourages kids to grow their own veg.

Sim Viney, Brand Manager at innocent said: “We know that children who grow their own food are more likely to eat fruit and veg, and that kids who develop healthy habits at a young age are more likely to become healthy adults. Our ultimate goal is to get every primary school child in the country to experience growing their own veg.”

Teachers can sign up to get a free growing kit full of seeds, info packs and lesson plans.

Throughout the campaign, parents and teachers are given the opportunity to share their photos at and be in with the chance to win monthly prizes and see their classroom crowned as Sow & Grow champions later this summer.