Imperial Tobacco has expanded its Player’s cigarette range with the addition of Smooth Kingsize and Super King Size 19s.

The launch reflected the growing demand quality blend cigarettes at competitive prices, Imperial said.

The modern pack design with 19 cigarettes is designed to appeal to value driven adult tobacco shoppers, it added.

With an rrp of £6.24, Player’s Smooth 19s King Size and Super King Size fall into the sub-economy price sector which Imperial expects to account for 7.67% of the entire cigarette market by the end of 2013.  

Pricemarked packs will also be available while stocks last.

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