Hovis and Victoria Pendleton are celebrating Team GB’s recent medal successes with the launch of the Hovis Cycle Maps website and competition.

Featuring downloadable routes and tips, the Hovis Cycle map campaign aims to encourage people to live a healthier lifestyle by incorporating Hovis Wholemeal into their daily diet.

Hovis is also giving away five Pendleton bikes, designed for females, along with a host of exciting runner up cycling gear across five weekly prize draws via facebook.com/hovisbakery, in association with Halfords.

The campaign also features a new-look pack for Hovis Wholemeal loaves with Olympic Gold medallist Victoria Pendleton.

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