HENRI WINTERMANS has launched a new look for its Café Crème cigars.
The redesign includes changes to the range and new packaging in a bid to attract the brand's target group of men over the age of 25 and cigarette smokers looking to cut down.
Oriental Aroma, Oriental Select and Aroma will be replaced by Café Crème Arome, and Café Crème Filter Arome will replace Filter Aroma and Oriental Filter.
The redesign has updated the brand's image and increased the emphasis on the brand's world status.
A larger logo gives the brand greater shelf impact.
New packs will be available from April, with uniformity of packaging rolled out across all variants by June.
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