Mars Chocolate UK is launching Galaxy Swirlers in two variants, available from May.
The new addition to the Galaxy portfolio – the second largest chocolate brand in the UK (Nielsen 52 WE 31.12.2016) - is made up of easily breakable Galaxy chocolate fingers perfect for sharing and dipping into hot beverages.
Tapping into the £22bn hot drink occasions in-home every year, Galaxy Swirlers (rrp £2.09, cases of 19) are available in two flavours; Caramel Crunch and Shortbread Crunch.
Bep Dhaliwal, trade communications manager at Mars Chocolate UK, said: “We are continuously looking to identify new flavours, formats and trends that complement our Galaxy chocolate perfectly, and Galaxy Swirlers is the next step in our journey, following the success of Galaxy Crispy and Galaxy Salted Caramel
“Galaxy Swirlers appeals to consumers who love to share with family and friends and enjoy chocolate with a hot drink, and is set to drive a new wave of shoppers to the category.”
The launch will be supported by POS solutions that communicate the sharing moment in-store.
Additionally, Galaxy is the UK’s most advertised chocolate brand in the UK, on air for over 42 weeks this year with an investment of over £13m.