Schär has introduced six new lines to its gluten-free offering

The new range includes: Pain au Chocolat (rrp £3.20, 4 per pack), Seeded Ciabatta (rrp £2 for 4 rolls), Salti Crackers (rrp £1.99 for 175g pack), White Baguette (rrp £3 for 2 x 175g), Veggie Pizza (rrp £3.00 per 390g) and Panini Rolls (rrp £1.99 for 3 rolls).

Bradley Grimshaw, UK managing director of Schär said the gluten free bread category is now worth more than £68m and growing at 10% year on year with frozen gluten free valued at £29.5m, with 30.4% growth year on year. He added: “We know consumers are looking for authentic tasting gluten free products and retailers can feel confident that the Schär range delivers on this front,” he concludes.

The product launches are being supported by large scale ATL activity and targeted marketing and PR to raise consumer awareness of the new products through both social and traditional media.

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