Hope’s Relief, the natural skincare brand for eczema and psoriasis, has developed three new products for itchy, dry skin conditions.

The products have been designed to offer customers maximum choice when selecting products to manage itchy, dry skin while demonstrating innovation in the natural dry skin category.

All products are natural and non-steroidal, suitable for all ages including babies.

Hope’s Relief’s Oatmeal Lotion (110gm) (RRP £15.95) is made with colloidal oatmeal plus nine natural actives including sea buckthorn and coconut oil to lock in moisture, encourage natural healing and provide ongoing relief.

Cooling Gel- Lotion (110gm) (RRP £15.95) Includes aloe vera, marshmallow root and vitamin b5 to instantly cool and calm irritated skin. Unique hybrid formulation works like a gel to cool and a lotion to moisturise and soothe itchy skin.

Topical Spray (90ml) (RRP £15.95) comes in a no-touch, no-ouch topical spray for sensitive or hard to reach areas and is a fast acting liquid moisturiser with aloe vera, evening primrose, borage and tea tree oils soothes and relieves itchy skin.

Meghna Patel from Mahi Naturals, Hope’s Relief UK distributor, said: “The Hope’s Relief range is really in a class of its own with such high levels of therapeutic natural actives. We have a large and growing customer base in the UK and high brand loyalty as customers can see real and rapid results. The three new products are an exciting and innovative complementary addition to the range which give customers a great choice of products to soothe itchy skin and all are designed to be used alongside the bestselling intensive rescue cream.”

Hope’s Relief offers a wide selection of POS including banners and counter display units, training, ongoing support and customer samples.