Hooch has revealed the new Soopa range.
Containing 8% ABV and caffeinated with taurine and guarana, Soopa Hooch comes in a 440ml can (rrp: £2.89). Soopa contains a vodka spirit base and 32mg of caffeine per 100ml.
The range comes in three flavours: Soopa Hooch Electric Lemonade, Soopa Hooch Darkest Berry and Soopa Hooch Twisted Tropical.
Hooch is supporting the launch with a range of wholesale displays, including bollard covers, standees, pallet wraps and aisle fins. Retailers can also order free point-of-sale kits to aid visibility in store, through the Soopa Hooch displays in wholesalers, or online via QR codes found on inserts in the 8x440ml cartons.
Head of brand at Global Brands Charlie Leaver said: “As a leading traditional RTD brand, Hooch has great brand recognition and an audience ranging from new consumers through to shoppers that know and love the brand from the 90s.
“We can’t wait to add value to the enhanced RTD category with an easily recognisable and innovative brand. The appeal and recognition of Hooch is set to shake-up an already high-growth area of RTDs. As the biggest supplier of packaged cocktails to the off trade, Global Brands look forward to elevating the enhanced RTD category with our innovation and expertise.”
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