Highland Spring has announced it will be launching a packaging refresh.
With volume sales in the plain Bottled Water category expected to hit 3.8 billion litres by 2020, the new look creates further stand-out for Highland Spring by improving references to the provenance of the water in Perthshire.
Karen Crowley, head of consumer marketing for the Highland Spring Group, said: “The new bottle balances the provenance and heritage of the Highland Spring brand with a simple aesthetic to create a modern, yet classic Scottish design for on shelf appeal. The 3-D effect of the design really makes the consumer feel connected to the provenance of our water, as if they are in the Ochil Hills.
“As the bottled water category continues to grow, we’re confident that this transformation will further strengthen our position in the market in the next 12 months.”
The new bottle design will apply first to Highland Spring’s 330ml flat cap and sports cap, 500ml flat cap and sports cap and 750ml sports cap PET bottles across individual and multipack formats and will phase into all retail channels nationwide from mid-April 2017.