Muscle Food’s frozen Chicken & Rice Pots (rrp £2.95 per 350g) have made their debut into the convenience channel thanks to a new listing with Spar.

Convenient, nutritious and ready in just six minutes, Muscle Food high protein Chicken and Rice Pots contain little salt, fat and sugar and 36g – 42g of protein per pot.

The range, which can be heated in the microwave from frozen, includes seven flavours: plain; satay; black bean; bbq; tikka; sweet chilli; and Thai curry.

John Chater, trading director at Muscle Food, says: “Retailers have done a lot of work in aligning their ranges to capture the ‘protein’ opportunity but in many categories, they still need to look outside their ‘traditional’ supplier base to bring in brands that have resonance and relevance with their customers.”