Hi-Spirits is delivering Christmas cheer across the board this year with a new range of gift packs spotlighting its leading brands.
Southern Comfort, Buffalo Trace Bourbon, Fireball, and the King of Soho Gin are all included in the new range, designed to give consumers a broad choice of gifting options.
The range includes:
Southern Comfort: A Gift Box featuring a 70cl bottle of Southern Comfort Original. With revamped branding positioning Southern Comfort as “The Spirit of New Orleans”, the box includes graphics showing the city, as well as the signature of creator M.W. Heron (rrp £21).
Buffalo Trace: A Gift Tube including a 70cl bottle of multiple award winning Buffalo Trace Kentucky Straight Bourbon, along with a branded hip flask (rrp £25).
Fireball: A 50cl bottle of cinnamon liqueur Fireball with one of eight collectible shot glasses attached to the bottle, with graphics featuring the brand logo and a letter. When all eight glasses are collected, they spell FIREBALL (rrp £14).
The King of Soho: A gift box with a 70cl bottle of premium London dry gin The King of Soho. The box graphics celebrating Soho landmarks including the Windmill Theatre (rrp £34).
Dan Bolton, managing director of Hi-Spirits, said: “Spirits gift packs are a very important driver of sales for both multiple retailers and independents, as customers look for interesting gifting choices. We’ve developed a range from across our portfolio with the widest consumer appeal.”