Hellmann’s has created a new Chilli Mayonnaise Fired by Tabasco Sauce, designed to tap into the growing hot sauce market.
Hellmann’s, the UK’s number one mayonnaise brand (Nielsen, WE 24.02.2018), has partnered with the iconic Tabasco brand Pepper Sauce to create Hellmann’s Chilli Mayonnaise Fired by Tabasco Sauce (rrp £1.99 per 250ml).
Created to appeal to those looking to add some heat to their meals, the new condiment from Hellmann’s combines the creamy taste of the nation’s favourite mayonnaise brand, with the iconic Tabasco brand Pepper Sauce to create a rich and spicy flavoured mayonnaise.
Jon Walbancke, brand building director at Unilever UK and Ireland, said: “With the trend for flavoured mayonnaise continuing to grow (Kantar 52 w/e 22.04.2018), plus hot sauces also rising in popularity, it made perfect sense for us, as the UK’s number one mayonnaise brand, to create the ultimate fiery chilli mayonnaise.
“Our partnership with the iconic Tabasco brand Pepper Sauce is a match made in mayonnaise heaven as we help fans spice things up this summer. With sales of mayonnaise overtaking ketchup for the first-time last year (Kantar Worldpanel September 2017), ketchup is now feeling the heat, making it the perfect time to launch this sizzling new combination.”
Aligning with the rest of its creamy sauce range, Hellmann’s Chilli Mayonnaise fired by Tabasco Sauce will be available in a 250ml squeezy bottle. The Tabasco logo is clearly visible on front-of-pack, highlighting the partnership and attracting fans of the famous spicy pepper sauce to the Hellmann’s range, widening its appeal even further.