Heinz has livened up its Classic Soup portfolio by introducing a new range of premium flavours.

There are four variants in the 400g range - Cream of Tomato with Fiery Mexican Spices, Cream of Tomato with a Kick of Chilli, Cream of Chicken with Aromatic Thai Spices and Heinz Cream of Mushroom with Wild Porcini Mushrooms.

The new range is supported by a £1.4m campaign, supported by PR, TV advertising, in-store sampling and in store POS.

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